Blv pour Homme is characterized by a subtle alliance of opposites. At once strong and tender, in the image of the man who wears it. Self-confident, the Blv man is in controls of the situation. He is self-possessed, and his precise and measured movements veil a world of unpredictable passion and unexpected sensuality.This contrast makes him unquestionably charming and irresistible.The Blv Man, a modern liberated Ulysses, is a passionate being in tune with his instinct and endowed with great power.

The Blv fragrance, based on an accord of spicy notes, unites freshness and sensuality to make for an olfactive square of contrasts.Blv opens with spicy notes of ginger, galanga and cardamom that mingle with the silkier notes of tobacco blossom, juniper and gingko.This fresh accord gradually merges with warmer notes of grey teak, sandalwood, cedarwood and musk.

The Blv pour Homme flacon, also an expression of the great the fragrance's personality, is a play on contrasts between the transparent glass and the deep blue square in the middle.