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Calvin Klein is back with a vengeance with a new fragrance for young urban men, with a world-wide release date of September 26, 2002. The packaging conjures up modern, portable technology and contains a "Fresh, pure masculine" scent, composed of "mega-frosted green notes" (star fruit, bergamot) and a "fresh, luminous accord".

Crave is a high-tech scent inspired by the portable generation of IT gadgets that today’s connected young men love (cell phones, personal stereos, etc.). Thanks to its ergonomic conception, its avant-garde vaporizing system, and its “wireless” look, this new fragrance signed Calvin Klein goes everywhere, with a distinctly modern feel.

The bottle was based on portable gadgets and designed to fit easily in one hand, making it easy to carry. The vaporizing system is on the side of the bottle. The translucent packaging material and the orange logo represent the universal, stylized symbol of a man, turning it into a high-tech objet.