Relaxed, nonchalant, sexy… Burberry Brit For Men: a perfect illustration of the modern British spirit.

Story

Elegant, passionate and casual, the Burberry Brit man possesses natural self-assurance and an irresistible charm. For this major launch Burberry’s creative director, Christopher Bailey, chose to work with photographer Mario Testino, designer Fabien Baron and young English actor Hugh Dancy. Sitting in front of a 1968 Aston Martin, elegantly dressed in a pinstriped Burberry suit, he looks like a 70s rock star, and embodies to perfection the laid-back, elegant spirit of this new scent for men

Description

A fresh, woodsy Oriental composed by Antoine Maisondieu (Givaudan). Lively with citrus at the top, followed by a cortege of frosted spices, it gets its strength from the middle note, blending the warmth of cedar, nutmeg and wild rose. Rounded off with a sexy trail of gray musk and tonka bean.

Bottle

The bottle and case were designed by Fabien Baron. The smoky glass bottle picks up the famous English brand’s signature pattern… which is also a wink and a nod to their women’s scent, Brit.

• top note

  Green Mandarin, Ginger, Bergamot, Cardamom

• middle note

  Nutmeg, Cedar, Wild Rose

• base note

  Oriental Woods, Gray Musk, Tonka Bean