A young and trendy, fashion-forward British fragrance

Story

Fresh, easy-to-wear, trendy… THE BEAT for men follows up on the perfume THE BEAT, which was launched in 2008. The women’s version had blond model Agyness Deyn; the men’s scent features 5 English faces from the worlds of music and movies: Alex Pettyfer, George Craig, Will Cameron, Kristian Walker and Jonny Epstein.

Description

A fresh juice that reveals musky citron (a citrus fruit) underscored with vetiver and a pinch of pepper. Designed by: Olivier Polge and Domitille Bertier, IFF.  

Bottle

You’ll recognize the hip-flask bottle combining glass, metal and faux suede from the women’s version. The Burberry plaid is black this time, and the juice, pale green.