The luxurious and upbeat encounter between a woman and the city of London

Story

The house of Burberry has created ‘London’ in order to ‘capture the spirit of the city: vibrant, exciting and entertaining’. The fragrance is a classic floral bouquet with an off-beat tone, a laid-back elegance and an oh-so British fashion sense. The ad campaign is the brainchild of the artistic director of Burberry, Christopher Bailey, in collaboration with photographer Mario Testino. It presents British actress Rachel Weisz in a ‘photo album’ of ‘intimate and romantic snapshots of London life’.

Description

This floral creation’s opening is punctuated with luminous waves of rose and honeysuckle underscored with a fruity touch. The white-flower heart blends the warmth of jasmine and Tahitian flower with a peony note. The fragrance’s refined allure is crowned with a trail of musky woods. Perfume Designer: Dominique Ropion.

Bottle

A bottle with a strong, pure design. A rectangle of glass garbed in cloth, Burberry’s signature plaid, of course. The packaging echoes the pattern and has a cloth logo – like a clothing label – with the fragrance’s name. Design: Fabien Baron.