… freedom is in the air

Story

From the very beginning, Cacharel contributed to women’s liberation by breaking away from established codes and freeing women from tight-laced conventions. With their new perfume, ‘liberté’, Cacharel continues to offer women ‘a breath of liberty in a world of rules’. The ‘liberté’ woman is incarnated by model Gisele Bündchen ‘hair loose, blowing in the wind, barely made-up’ revisiting ‘the bohemian chic spirit of the 70s in a landscape conducive to dreams and escapism.’

Description

The fragrance revisits the chypre accord ‘around a purified patchouli and an effervescent, gourmand orange’. The heart evokes a ‘barely honeyed orange marmalade spread over a light, airy cake’. In closing, the trail unveils a woodsy scent of patchouli and vetiver warmed up with the oriental notes of vanilla. Designed by: Domitille Bertier and Olivier Polge, IFF.

Bottle

A slender bottle shading from ‘sensual amber to dazzling orange’. The orange package proposes an elegant flap sealed in front. The round, joyful lettering evokes the 70s.