An upbeat fragrance resonant with mouthwatering, violet accents.

Story

Passionate and spontaneous, Pure Purple is the latest arrival in Hugo Boss’s family of scents for women. The fragrance is a sensual, mouthwatering floral unveiling an enticing note of marzipan. The ad campaign unveils ‘a woman who takes to the streets and turns the city into her playground’ to a rhythm choreographed to pure energy.

Description

A fragrance built around a marzipan note, with a ‘rich sweetness inspired by calissons’ a traditional confection from Aix-en-Provence, made from powdered almonds, sweet melon and candied orange. The top note, of cyclamen and nectarine, brings a fresh, energetic elan. As for the black violet, it introduces a sensual trail warmed by an alliance of amber and a suede note.

Bottle

The bottle is a triangular spiral with fluid lines and an energetic, violet hue.

• top note

  White Cyclamen, Nectarine

• middle note

  Floral Bouquet, Black Violet

• base note

  Amber, Suede, Marzipan