The youthful perfume for precious moments

Story

1990 – 2010: 20 years after Trésor, Lancôme proposes a fresh and fruity flanker for its successful fragrance. The heroine of Trésor IN LOVE is a luminous and cheerful young woman, free to fall in love uncompromisingly. She is both elegant and mischievous. Her perfume celebrates love spontaneously and with a modern style. The ad campaign’s visuals feature Elettra Wiedemann (daughter of Isabella Rossellini, the face of Trésor in 1990) in the arms of her lover in a Parisian apartment, after the two of them have ‘escaped from a chic party’.

Description

Trésor’s composition has been reinterpreted, rid of its oriental facets, for a fresher and fruitier outcome. The rose is softened, ‘as fresh as morning dew’. Bergamot, peach, pear and nectarine contribute their fruity waves of scent to a bouquet resonant with the floral notes of jasmine and violet. Cedar and musks close the fragrance. Perfumers: Véronique Nyberg and Dominique Ropion, IFF

Bottle

The original Trésor bottle had grown more slender here. A black satin rose brings a feminine, almost girly touch to the whole.